Coupon Redemption Policy:

FOLLOWING ARE THE TERMS AND CONDITIONS UNDER WHICH TULA FOODS INC. WILL REIMBURSE YOU, THE RETAILER, FOR COUPON SUBMISSIONS. YOUR REDEMPTION OF OUR COUPONS INDICATES YOUR ACCEPTANCE AND COMPLIANCE WITH THIS REDEMPTION POLICY (THE "AGREEMENT"). NOTWITHSTANDING ANY COURSE OF DEALINGS BETWEEN US, NO PURCHASE ORDER, INVOICE, RETAILER-POLICY OR SIMILAR DOCUMENT SHALL BE CONSTRUED TO MODIFY ANY OF THE TERMS OF THIS AGREEMENT.

Redemption at the Store

1. Coupons are redeemable only by a consumer purchasing the specific brands and product(s) stated on the coupon*, with the face value of the coupon deducted ?from your retail price. Only one coupon shall be honored for each item purchased.

2. Coupons may not be reproduced, photocopied, mutilated, trimmed or altered in any way by the retailer.

3. Coupons are non-assignable and are void if transferred from their original recipient to any other person, firm or group. Tula Foods Inc. does not permit the unauthorized distribution, collection, sale, or assignment of its coupons for any reason. Therefore, coupons are not to be used in swap boxes, taped to product or placed on hooks near Tula Foods Inc. products, gathered and distributed by any person or group for charitable fund-raising purposes, or otherwise used in any way except as described in Section 1 above.

4. Coupons are void if taxed, restricted, or prohibited by law.

5. The consumer is required to pay any applicable sales tax.

6. Coupons will be redeemed only at retail locations located in the United States, its territories and at U.S. Military bases.

Processing Coupons for Payment

7. Tula Foods Inc. will only accept properly redeemed and identified coupons: (a) directly from the retailer, or through authorized (b) retailer clearinghouse, (c) retailer-billing agent, or (d) wholesaler-billing agent.

8. All applicable IRS reporting requirements, including obtaining an appropriate taxpayer identification number must be complied with.

9. To redeem coupons for Tula Foods Inc send properly redeemed coupons to:
Tula Foods Inc.
820 Davis Street, Suite 418,
Evanston, IL 60201
USA

Policy for Payment and Denials

10. You will be reimbursed for the following three (3) items:

A) Face value of coupons or if the coupon calls for free merchandise, for your retail-selling price (up to the stated maximum value printed on the coupon); plus
B) 8¢ for handling each coupon properly redeemed; **

11. Coupon reimbursements and coupon adjustments cannot be deducted from product invoices or purchase orders. Invoice deductions and deduction fees are not in compliance with Tula Foods Inc.'s redemption policy.

12. Tula Foods Inc. reserves the right to request evidence of proof of purchase to show that sufficient stock was purchased to justify the number of coupons submitted and reserves the right to audit the coupon sorting and billing service of any retailer or any agent involved in the handling process.

13. Any lawsuit involving coupon processing or payment disputes shall be brought within six months of the original date of notification by Tula Foods Inc. of such dispute to the retailer, clearinghouse or agent or such claims shall be deemed extinguished. Any such lawsuit shall be governed by Illinois law and shall be filed and conducted in a state or federal court located in Illinois. Each party shall be responsible for its own attorneys' fees and costs.

14. If false or misleading verification information is provided on a questionnaire to Tula Foods Inc. or a certified clearinghouse, redemption privileges with Tula Foods Inc. may be permanently terminated.

15. Each shipment of coupons will be considered as a whole and Tula Foods Inc. reserves the right to refuse payment for an entire shipment if any portion of the shipment is found to be improperly redeemed.

16. Failure to observe these terms and conditions for proper redemption may, at the option of Tula Foods Inc., void all coupons submitted for reimbursement and all coupons may be retained as property of Tula Foods Inc. without payment. Tula Foods Inc. reserves the right to forward coupons, which Tula Foods Inc. judges to be misredeemed, to law enforcement agencies for their review and investigative purposes.

17. The cash redemption value of each coupon is 1/20 of one cent.

18. It is FRAUD to present coupons for redemption other than as provided by this agreement.

19. The exercise or waiver, in whole or in part, of any right, remedy or breach under this agreement shall not constitute the exercise or waiver of any other right, remedy or breach under this agreement.

20. The express terms of this agreement shall not be varied by any course of dealing, performance or usage of trade. Any different, conflicting or additional terms in any invoice, purchase order, or other document provided by the retailer, clearinghouse or agent are hereby expressly rejected.

Miscellaneous Terms

 21. YOU AGREE THAT FAILURE TO OBSERVE THESE TERMS AND CONDITIONS FOR PROPER REDEMPTION MAY AT THE SOLE OPTION OF TULA FOODS INC. VOID ALL COUPONS SUBMITTED FOR REIMBURSEMENT AND ALL COUPONS MAY BE RETAINED AS PROPERTY OF TULA FOODS INC WITHOUT PAYMENT. THE EXERCISE OR WAIVER, IN WHOLE OR IN PART, OF ANY RIGHT, REMEDY OR DUTY PROVIDED FOR IN THIS AGREEMENT WILL NOT CONSTITUTE THE WAIVER OF ANY PRIOR, CONCURRENT OR SUBSEQUENT RIGHT, REMEDY OR DUTY UNDER THIS AGREEMENT.

TULA FOODS INCORPORATED

Updated: 07/01/09

*If coupons specify sizes or flavors the following may be added: limited to the quantity and size
**The following might be added to inform the retailer what the handling allowance is for: An early 1990s independently conducted industry study identified that the 8¢ covers the following costs:

Front-End Handling by the retailer
Store to Headquarters Accounting
Store Occupancy
Sundry Loss
Cost of Funds
Coupon Processing
Any special handling, invoice preparation, or other fees.